by Giorgio Griziotti
Courtesy of Opendemocracy.net
There is still a solid social cushion in France if we compare it to other European countries. But the pressure for work-hour productivity – one of the highest in the world – oppresses generations of digital cognitive workers.
Network labour remains central in the sector of new information and communication technologies (NICTs), but has invaded a much more extensive area, expanding to every sector of production under corporate control. Beginning in the ‘70s and ‘80s, corporations introduced ERP business application packages (Enterprise Resource Planning), developed by large companies like the German SAP or the American Oracle, in order to restructure and automatize organization in the search for profit. Once the internal machine was fine-tuned, beginning in the ‘90s, these programmes were directed toward the outside through CRM (Customer Relationship Management) packages. CRMs are the first instance of an interactivity with the multitude understood as “client consumers” and it is these that launch the era of the “client producer” (i.e. crowdsourcing), thus contributing to the age of economic rent. ↑
More recently, over the course of the last decade, we have moved towards a strengthening of the ability to capture and control the multitude integrating the web 2.0’s “collaborative” procedures and the pervasiveness of “always connected” mobile devices into ERPs and CRMs. Initially experimented on in companies tied to NICTs – like services in technological engineering, large digital publishing and the giants of the web 2.0 – the methods and the procedures that integrate planned management with network labour tools have multiplied in proportion to NICT’s expansion into all other sectors. This expansion was not only into digital management, but also into the daily production of the media, financial, industrial and commercial sectors.
Consequently, the presumed dichotomy between digital and traditional capitalism collapses, with the emergence of a growing number of activities piloted using these applications and infrastructures, even in the companies most representative of the ‘old’ industrial system. In the constellation of cognitive capitalism, multinational corporations are the giant stars and, at the same time, the black holes that swallow up living labour and common production. The network is the driving force and central tool of this reorganization. » Read more «